Ownership Structure and Funding

Internal Shareholders

  • The Team consists of founders’ equity and an Employee Incentives Program

External Shareholders

  • Gullspång Invest AB (GIAB) is our largest external investor.
  • The remaining consists of individual investors & an incubator. 
  • A €6 million funding round was announced in early 2017, which was lead by GIAB.

Our Advisors

Niklas Adalberth
Founder and executive chairman Norrsken Foundation, co-founder and former deputy CEO of Klarna.

Lena Apler
Co-founder and former CEO of Collector Bank.

Lars Jacobsson
Co-founder of The Perfect World Foundation, founder of United Sun Systems.

Andrew Reicher
Chairman at Berkeley Energy and the Investment Committee of REAF, member of the Investment Committee of AREF.

Palle Stenberg
Co-founder and CEO of Nudie Jeans.

Erik Brandsma
CEO of Jämtkraft, former Director General of the Swedish Energy Agency and Chief Sustainability Officer at EON AG.

Matias Palm-Jensen
Founder of the Kind Collective, Rafraf and the award-winning agency FarFar. Cultivated innovation at McCann Worldgroup as their Chief Surprise Officer.

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